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The Customer Experience and Profitability
One of my favorite podcasts is Internet Marketing by Kelvin Newman and Andy White of Site Visibility. I have learned so much from them about online marketing, search engine optimization, social media...
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Bloglette: Google Analytics for Strategy
LaTienda, a brand of Spanish specialty foods used Google Analytics to determine whether shipping costs affected retailers’ likelihoods to abandon their shopping carts due to the shipping costs. After...
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Customer Lifetime Value and Service
Zappos.com (Photo credit: Wikipedia) I recently wrote to Zappos because a pair of sneakers I bought were not waterproof. In less than 24 hours I received the following response: Hello Randi, Thank you...
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Cuba’s Internet and Castro
I recently wrote a paper on internet diffusion and adoption in Cuba and thought it would be appropriate to share on the day of Castro’s death. The hope is that Cuba will have the opportunity to share...
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